Top Ten Search Engine Positioning

How to grab the attention of millions of potential customers who are using Internet Search Engines right now. Few topics in e-commerce attract the big interest that search engines get. Why? Get your site listed "high" on a search engine and you can expect your hits to soar!

By getting listed high, we mean your site comes up as one of the top ten choices presented when someone searches for a site like yours. The vast majority of sites never come anywhere close to getting listed in the top ten. Your site can be on the search engine buried on the 15th page of links. That means few if any will ever see your listing. They key to search engine success is to get listed high, in the top ten if possible.

How search engines work. Search Engines are the road maps of the Internet. Back in the early 1990s, when the Net was still just an infant, programmers were trying to devise a way to find their way through the Web's several hundred sites. Search engines were born. The Net soon grew at a pace no one ever imagined with the number of web sites rocketing to several million by 1996.

Many web site owners used various tricks to dupe search engines into listing their sites at the top of the heap. Engines were relatively simple in those days and it wasn't hard to figure out a way to outsmart them. There was a downside to this. When people asked a search engine to find sites on a particular topic, many of the sites listed at the top had little or nothing to do with the search topic.

Programmers to the rescue! Search engines have gotten much smarter. Their automatic robots scour the Internet cataloging tens of thousands of web sites each day. Now a search engine robot can read all through your site and come up with a pretty good idea of what your site has to offer. The search engine then lists your site accordingly.

What a search engine looks for. All search engines operate a little differently. Some put more emphasis on some factors than others. For example, one engine lists your site according to the title (those few words that are listed in the little box on your browser). Another takes a close look at meta tag info embedded in your site's html code (containing a description of your site and keywords that can be found in your site's copy). Still others read through your copy to find words that appear often.

It is best to closely focus your site on a few keywords. Consider the terms or short phrases that your best customers would use to look for a site like yours. Center your web site's content around these words.

Title. Your site's title should contain your business name and a few words that describe your site. These words must be keywords that people will search with and also be words that appear frequently in your web site copy. If we were going to put up a web site that contained these lessons, it might be titled: JustWebIt.com with 7 Ways to Make Your Web Site SELL including search engine placement, writing copy, free media publicity, web site design, and Internet promotion.

This title is probably a bit too long. Some search engines ignore any words after the 16th word. It doesn't matter if visitors can see all of your title. You are mostly writing it for search engines.

Meta tag info. Several search engines pay close attention to your site's meta tag info. Many sites that do not rank well on search engines have no meta tag info. This is code in your site's html that is visible to search engines robots, but not to people who visit your site. To see what Meta tags look like, go to any popular site, point your cursor at the page, and click the right mouse button. Choose "view source."

The Meta tag looks like this: Copy this code exactly, substituting your description and keywords for ours, and place it at the top of your web site's opening page in the html code. You can also go to http://www.free-services.com and use their handy Meta Tag Generator. You type in your site's info and, presto, you get meta tag's to go--free!

Focus your copy. Search engines like sites that are narrowly focused on a particular topic. When someone clicks to a site like that, the search engine feels confident they will find a site very much like the one they were searching for. Narrowly focus your site on a few keywords many people use. Search engines will love you. You will be rewarded with high placement.

The first 100 words of your page are the most important. Search engines read for words that match the words in your title and meta tags. If it finds the same words in all three places, you've got a great chance of getting listed high when someone searches for those same words.

Sites with lots of graphics but very little text don't do very well with search engines. Add a bit more descriptive text to your page and include alt tags in the html code behind your graphics (check your html editing program for ways to do this). Write a few lines of descriptive copy for each of these tags.

No keyword spamming. It might seem like a good thing to do to list the same word over and over again like "marketing..marketing...marketing" to get listed high when a surfer searches for "marketing." Search engines are wise to this trick and will drop any site that engages in "keyword spamming." The same goes for typing keywords over and over in a color that matches the background of the page (you've probably seen faint words written in white blending into the background of some pages).

Things you can do NOW: Think of 10 to 15 words that people would use to search for a site like yours. Write them down. Focus on the most important four to six words. Write a sentence (not more than 15 words) that uses these most important keywords, includes your business name, and describes what your site is about. You've now got the materials you need to get your own title and meta tags.

Work those words into two or three short paragraphs that you can place at the top of your opening web page. For example, you want to use "babies," "kids clothing," and "discount prices." The first sentence in your copy might read: We have everything for babies and a wide selection of kids clothing, all at discount prices."

When you've finished getting your site ready for search engines, use these free sites to register it. http://www.all4one.com does a good job of registering your site with all the major search engines with a single click. Almost 95% of search engine traffic goes through these top engines. http://www.submit4free.com registers your site with a whopping 400 search engines and link libraries.

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